Website copywriter & messaging strategist

Step out of the weeds of the sales process and convert dreamboat clients behind the scenes

With data-backed, message-led web & sales copy

Tell me,

Are your words winning you clients?

Are they attracting, nurturing, and converting your perfect-match people while you focus on growing your business & living a life you love*?

*Launching new offers, serving your clients, reading that can’t-put-down-paperback snuggled up with a tea & your furry bestie. 

Or, are they unintentionally ushering your dream client out the door?

You deserve copy that makes your life & business easier—communication that’s an honest reflection of you, conveys the value of your expertise, and positions you as the go-to (even when the competition is elbows-out FIERCE)

My copywriting services go beyond words and stories (although I can promise you the best of the best when it comes to these), and focus on your website and marketing strategy.

I work with you to make sure your communication is not only engaging and enjoyable to read, but actively moves your business towards your goals—whether that’s increasing conversions, welcoming new opportunities, or sipping your morning coffee without worrying about how you’ll get that next client over the line.

Your copy’s already sold them on you.

I believe your website* should be an intentional & honest sales conversation between you and your most sought-after clients

*emails, social posts, sales pages, etc

Why? Because sales is and has always been communication. The easiest way to sell? Engage your leads in a conversation they want to be a part of (no icky car salesman techniques happening here, na-uh).

Your copy will sound like you, provide those “are you in my head?!” levels of understanding, and sell in an ethical, purposeful way (with proven techniques, structures, and psychology woven in—you don’t need to know this stuff, that’s why I’m here).

But most of all, it will feel like you’re sitting opposite your future client, hot coffee in hand, telling them all the ways your service will change their life.

Brand photo of a wedding photographer in Hawaii for a website copywriting testimonial. The photographer's body is facing the left as she holds a camera here with both hands. Her head is turned to face the camera. She has long brown hair, pink lips, a white shirt, and blue denim jeans. The background is a building with some green foliage on the right side

“The target audience has been spot-on—I’m seeing elopement clients who match our ideal customer profile exactly, right down to demographics and location. It’s INSANE”

“The copy you created has been working beautifully! We’ve actually hit all the goals we discussed last year, and the results have been remarkable. The target audience has been spot-on—I’m seeing elopement clients who match our ideal customer profile exactly, right down to demographics and location. It’s INSANE.”

Amanda Lani, brand & wedding photographer, website copywriting & brand messaging

In a world of robot writers, your message has never been more important

(& my job of helping you share is hasn’t either…)

There’s no shortage of content. But marketing makes people stop and think, “wow, I totally get that. I feel it too”? It’s tough to come by. Which means, when you do, that person doesn’t just earn a spot on your bookmarks bar, they stick in your mind. 

It’s your message that makes the difference.
It’s the things you believe, love, and live-by that etch a mark on your industry and call out to your perfect-match people.

The tough bit? Actually knowing what that thing *is*. That doesn’t come from well crafted prompts or copying the business next door.

It’s about looking inwards, being aware of what’s already out there, and having someone that can illuminate (& leverage) your uniqueness throughout your communication. That’s what I do.

A copywriting experience that feels like grabbing coffee with a friend (who can’t help but share all her website & marketing wisdom with you, oops)

Cupid’s Arrow, website copywriting & brand messaging
Transform your website into your best sales asset with true-to-you, SEO-optimized copy that’s structured to sell.

Cupid’s Chemistry Check, website audit
Identify exactly what’s stopping your sales with a full website review and custom website strategy.

Cupid On Call, retainer & ad-hoc copywriting
Keep the connection strong between you and your dreamboat clients with monthly copywriting support that keeps your brand top of mind (& heart).

Cupid’s Copy Companion, website copy template
A copy-and-paste website copy template and comprehensive guide to writing conversion-optimized website copy in 7 days or less.

& let’s you *actually* grab that coffee without feeling guilty for "abandoning your business”

No more thoughts at the back of your mind doubting whether you should be enjoying yourself in case someone has a question or needs a link.

You can be present with those you love—sipping hot coffee, laughing until your stomach hurts, and smiling cheek-to-cheek. Oh it feels good.

All you’ve got to do? Press publish. From here, your benefit-focused, sales-ready copy will do the work—connecting, nurturing, and converting dreamboat clients like a real-life, person-who-gets-it (not a repetitive robot lacking empathy 👀).

You might have been an A* student in high school, but finding the words to market & sell your services is an assignment you’ve been struggling with for YEARS.

Copywriters are less poised prose & literary analysis and more data, analytics, and research

Hi, Jasmine here,

It’s kind of ironic because I was an A* English student & graduate.

But the truth? My sales background is the biggest contributor to my copywriting success. It means I get people, and I know how to sell to them in a way they want to be sold to.

I’m an ex-luxury retail associate, aspiring author (I’m getting there), and messaging girly through and through.

I’ve watched the marketing and copywriting industry evolve. And can confidently say, if you want to sell your services in the modern day, your marketing needs to be true to you.

True to your brand’s message, voice, and purpose (this is the bit your friend Chat GPT really struggles with).

All while weaving in those tried & trusted copywriting techniques and marketing principles.

That’s what I help businesses like yours do—communicate the best of what you do while optimizing your output for sales success, whether that’s on your website (my signature), through your email sequence, or those miscellaneous  marketing to-dos.

+ structure your website to sell

Free website copy template

Steal my website copy outline

Within 90 days of launching, my website ranked on page one of Google”

“Investing in my business with Cupid Copy has been one of my best decisions in 2024. Within 90 days of launching, my website ranked on page one of Google for 4 of my target keywords!  I struggled for over a year to rank one of my service pages, and thanks to Jasmine, it ranks for two keyword phrases!”

Kimberly, Squarespace website designer, website copywriting & SEO

Predictability & ease in business? (Yep, it’s possible!) But it doesn’t come from gorgeous designs or viral social posts. It’s a result of systems designed to work for you. Your sales copy is the beating heart of this.

I’ll transform your website into your best sales asset with benefit-focused, true to you copywriting that’s SEO-optimized and structured to sell.

This means you can better predict your revenue, increase your income and your impact, and stop being the bottleneck to your success.

So, what do you say? Cup of tea, pens at the ready, and I’ll start crafting the copy you’ve always needed, just haven’t found the right words for yet?