What is professional website copy?
Website copy is the words on your website that sell your offers. Which means, professional website copy is website copy written by a professional copywriter (hi).
Professional copywriters are marketers specialising in messaging and communication. And some (hi again) niche into specific areas of marketing, like websites.
We dedicate our careers to writing websites that attract, nurture, and convert your ideal clients. This is achieved through in-depth research, strategic messaging, and, honestly? Being a damn good writer.
But you don’t need to know the ins and outs of what we do; you just need to decide if you can do it yourself or if you need to hire one of us.
Professional website copy versus DIY website copy
Many founders choose to DIY their website copy. Some use copywriting resources and templates, such as my Cupid’s Copy Companion (website copy template), while others choose to dedicate themselves to the tasks and spend time researching and learning the fundamentals of copywriting. By nature, the first is much more time-efficient. But the second may appeal to those looking to add a sought-after marketing skill to their tool belt.
As a website copywriter who provides done-for-you services and website audits, the biggest mistake I see with DIY website copy is a lack of research. A common misconception among founders is that website copywriting is simply introducing yourself and sharing your offers. It’s not. I look at your website copy as your sales conversation—it should be your 24/7 sales rep, reaching, connecting, and selling to your perfect-match people.
Those who want their website to perform in this way (as a sales tool), but aren’t sure how to achieve this, or doubt they’re currently able to should look to working with a professional.
Professional website copy gives you the confidence that your website is working for you, even when you’re offline. Whereas DIY website copy gives you the opportunity to study and learn a new craft.
7 signs it’s time for professional website copy
Feeling like it might be time to ditch the DIY and let a professional oversee your website copy? Here are a few telltale signs:
You don’t have time to research and write your website copy
The easiest and the most obvious sign is that you just don’t have the damn time. You’re too busy serving clients, scaling your business, and living your life. You don’t have time to tweak a template, and you definitely don’t have time to pour over the “how-tos” and “dos and don’ts” of conversion copywriting!
You get back to what you’re good at. The copywriters have this one covered.
Cupid’s Arrow, custom website copywriting service →
You want something custom
You’ve reached a point in business where you’re building something that’s deeply personal and purposeful. With that comes a desire to connect with your audience and provide a unique online experience for them. You know that a template won’t work for the kinds of connections you want to foster through the screen. Instead, you want to lead the conversation with your future clients in the only way you and your brand (and your copywriter) can. This tells you that professional copywriting is non-negotiable for your business and website.
You’re ready to press publish on website copy that’s completely true to you →
You want more inquiries from Google
Copywriters and SEO go hand-in-hand. 🤝.
Before hiring your professional copywriter, make sure they’re well-versed in SEO best practices and can write you a conversion-optimized website.
This means your website will rank on search engines (hi Google), for the things your ideal client is searching for.
E.g., if they’re looking for “freelance website designers, Colorado”, your website will appear (yay).
Then, they’ll click through to your site and journey towards booking your services (as long as it’s conversion-optimized, of course).
SEO website copywriting services →
Your website has a low conversion rate
You might have already gone the DIY route, only to press publish on a website that doesn’t win you clients.
Several things contribute to your website copy converting: sales structure, buyer psychology, and website strategy are some of the most important.
These are often overlooked on DIY websites because they’re not your expertise (and don’t have to be!!)
Professional website copywriting increases your conversion rate, bringing more aligned clients into your world.
Increase your conversion rate with professional copywriting →
You want to charge more for your services
Your website tells your potential clients, “I’m worth it” or “keep scrolling, girl”.
The businesses that can charge a premium for their offering meet a certain standard when it comes to website copy, design, and branding.
Imagine you’re going to invest in window cleaning services (boring, I know), but when you go to their website, it doesn’t tell you when they clean your windows, how much it costs, or even if they have any experience doing this. You’re going to question the professionalism and legitimacy of this business. And you’re sure as hell switching tabs to find someone who’s better equipped to solve your dirty window problem.
Professional copywriting provides a seamless user experience and improves the perception of you and your business. It’s your “worth the price tag” confirmation.
Increase your prices with professional website copywriting →
Your website feels misaligned with you and your mission
When you scroll your website or send the link to a potential client, there’s always a part of you that feels a little doubtful, maybe even embarrassed. Because you know your website isn’t the truest version of you or your brand. It doesn’t reflect your personality, convey your value, or showcase your expertise. And you can’t help but feel that sharing your website is like putting your worst foot forward in a very important situation. Yikes.
You might decide that you need someone to help you look inwards—to understand your difference and help you communicate your uniqueness on the page (something that’s notoriously difficult when you’re writing about yourself!) If so, you need to work with a professional copywriter whose process includes getting to know you and deeply understanding your brand to determine your positioning.
However, if you feel confident in your industry positioning and that you can communicate everything that makes you *you* (and how this is valuable to your clients), it might feel natural to get to work yourself and pen your own copy—with the help of a website copy template (we still need that sales structure intact).
You don’t have time (or want) to be the 24/7 sales representative for your business
My past client, Amy, came to me saying, “I’m currently running around like a headless chicken”. That image has always stuck with me. Because it’s true for so many modern founders! You’re the talent, the marketer, the customer service team. It’s EXHAUSTING. And kind of didn’t come with the job description?
But the truth is, yes, running a business is hard work and requires a lot of you. But you can lighten the load and make your job easier with systems. Your website is the beating heart of this. It’s your 24/7 marketer and sales rep. It intentionally sells your offers to everyone that lands on your site, even when you’re nowhere to be seen. The DREAM.
Instead of back-and-forth DMs, never-ending discovery calls, and IG stalking every lead, you can publish a website you can trust to sell in a true-to-you, honest, and effective way. That means, no more dream clients slipping through the cracks or tweaking that header “just to see” if it changes the kinds of people landing in your inbox.
Transform your website into your best sales asset →
You’re ready to work with truly aligned clients
Right now, the clients you’re working with are good—they’re filling your books, keeping you busy, and paying the bills. But they don’t feel deeply aligned with your vision or work. Instead, these clients are still pinned to your vision board while you sit around, waiting for them to appear.
Spoiler: that’s not how it works (sorry!)
Truly aligned clients convert on a website that’s written with them in mind. That’s why I sit down with my clients before every website copy project to understand who their ideal client is, what they’re looking for, and how we can ensure your copy meets them where they’re at.
Professional, custom copy enables you to hone in on your ideal client and ensure your message speaks to and persuades them.
This is what we did for my client, Amanda, and here’s what she had to say:
“The copy you created has been working beautifully – we’ve actually hit all the goals we discussed last year, and the results have been remarkable. The target audience has been spot-on—I’m seeing elopement clients who match our ideal customer profile exactly, right down to demographics and location. It’s INSANE.”
Attract your perfect-match clients →
Cupid’s Arrow, custom website copywriting service
Cupid’s Arrow is my signature website copywriting service. It gives you professional, true-to-you website copy that’s structured to sell and optimized to reach your perfect-match people.
Who it’s for
The service provider and/or educator who’s ready to step out of the weeds of the sales process and convert dreamboat clients behind the scenes🌹.
What you get
- 5+ pages of custom copy
- 90-minute messaging + website strategy call to identify your goals and develop your voice and message
- 60-minute copy live editing call, so you know exactly how your new website copy is working for you
- SEO Optimization, including title tags, meta descriptions, and keyword strategy
- Consultation on market research/past client interviews to ensure we know exactly how to speak to your dreamiest client
- Wireframing + designer collaboration, if applicable, to ensure seamless execution
The process
Website strategy call
I’ll learn *everything* about your brand, we’ll identify your big-picture goals, and outline how your new website copy will support these.
Client interviews
I’ll reach out to past perfect-match clients to collect voice of customer data (what they say and how they say it), which will attract future dreamboat clients.
Research and data collection
I’ll conduct in-depth research on your perfect-match client, industry positioning, search engine optimization + so much more.
Writing period
The previous 3 steps (research, data, brand) all come together here to craft custom website copy that’s true-to-you, SEO optimized, and structured to sell.
Walk-through call
We’ll walk through your new website copy, making sure you know how it works and addressing any tweaks before you press publish.
Press publish!
You share your new website copy (with the help of a designer, template, or your killer DIY skills), confident that your website is working (selling) for you behind the scenes while you work (or rest).
The investment
$4,800/£3,600, payment plans available.
Click here to book your connection call and see if Cupid’s Arrow is your perfect match.
