As soon as I got on the discovery call with JaaEL, I was excited about her project. Not only was she an ambitious woman who knew her brand inside-out, but she was confident, excited, and extremely lovely. Getting along with my clients is incredibly important to me, and I instantly knew I had this with JaaEL.
>I was right, she still supports my Insta posts, slides into my DMS, and gushes over my website copy. JaaEL truly is a dream client.
Motivated by her love for her daughter and her experience having a multi-cultural, destination wedding, JaaEL was more than ready to show the world who Yanie & Yael Events is, and what makes them different.
And, let me tell you, it’s a lot.
Yanie & Yael Event Planning USP
When it comes to USP, most business owners are left scratching their heads, but not JaaEL. She knows her friendly nature, experience bringing cultures together, and talent for planning dreamy destination celebrations makes her different. And she knows who her audience is: the modern NYC couple who don’t have time to plan a wedding but are willing and ready to invest in this once-in-a-lifetime experience.
Copycat Studios job
It was my job to convey the Yanie & Yael brand identity while crafting a personable and approachable yet professional tone of voice.
The Outcome
I wanted it to be clear who Yanie & Yael are and who they serve right away. Following this, I began weaving the beauty of marriage into the copy, capturing the hearts (& eyes!) of JaaEL’s dream client couples.
As JaaEL offers several services, I had to make sure these were easy to identify, understand, and differentiate. Short & snappy copy accompanied by beautiful photography did this perfectly. Now no potential clients will be confused over which service suits them.
It was important to me to introduce JaaEL to her audience on her Homepage because she is at the forefront of the brand and business. But, the page still needs to give potential clients an incentive to click through. By focusing on
-Her experience
-Her knowledge of the industry
Her understanding of modern couples (i.e. the reader)
-Her methodology
& sprinkling in a little about money
we made sure those landing on the site trust, understand, and value JaaEL and her craft instantly. Within a few minutes, they’ll know if Yanie & Yael aligns with them and their celebration or not.
Writer highlights
I loved so much of this project, and I urge you to check out the complete website here.
Accompanied by the beautiful website design curtsey of Pat at Fancy Girl Designs and stunning photography, it reflects the beauty of Y&Y Event Planning perfectly.
My most cherished bits of copy from this project hide at the bottom of pages. Taking snippets from quotes and playing on the brand identity, I loved finding fun ways to introduce reviews and testimonials from JaaEl’s past clients.
Working on a website launch or rebrand and need words? Browse my services here. And drop me an email, so I can learn all about your exciting project!
