You’re at the stage in your business where you feel ready to hire a website copywriter.
You’re ready to start calling in higher-paying clients, confidently increase your pricing, and effortlessly connect and convert via your website.
But, hiring a professional website copywriter or copywriting business requires a lot of thought– what service, offer, and structure will best benefit my brand? And how can I ensure I’m getting the best work possible for my investment?
The only way to guarantee you’re hiring the right website copywriter for you and your brand is to spend some time researching the copywriting options out there.
Here are 4 things you need to consider before hiring your match-made-in-heaven copywriter:
Service: do they offer the type of copywriting you’re looking for?
Different copywriters and copywriting businesses specialise in varying types of copywriting. Before you hire a copywriter, you’ll need to browse their website or reach out to them and see if they write the copy you need. Some copywriters will only offer one service. And other copywriters will have a signature service and expertise in one area, but can still assist with other types of copywriting.
For example, we’re a website copywriting business that provides other copywriting if the client has gone through our brand & messaging strategy experience.
Process: is their process structured towards providing you with the best experience and results?
Different copywriting businesses will have their own ways of working and structuring projects. Before reaching out to a copywriter, look at their Services Page where they should have an outline of their custom process. A well-designed process provides you with a better experience and shows the copywriter cares about your brand and produces the best results possible.
We provide a brand & messaging strategy and website copywriting experience because we believe that your copy should always be rooted in your brand, so you can position yourself correctly, communicate with the right people, and further establish yourself in your industry.
It’s an experience that’s developed over time and through client relationships and we’re immensely proud of how we’re able to have an impact on your brand and your website.
Timeframe: does their availability and schedule match yours?
Great copywriters get booked up quickly. Often copywriters will be booked out months in advance. So if there’s a copywriter you think you’d work well with or you’re considering hiring, reach out as soon as possible.
Send them an enquiry, ask them about their availability, and be upfront about any deadlines or time restraints you might have– most copywriters are lovely people and will accommodate your needs!
Experience: do they have varied experience or experience in your field?
Experience is a personal preference. If you’re going to hire a website copywriter and specific experience in your field is important to you, you can look for industry-specific copywriters. However, if you care more about versatility, process, and results, you might want to consider a non-industry-specific copywriter.
[You can learn more about the pros and cons of each here]
Remember, if you’re hiring a copywriter, this is something to celebrate! You’re about to make the best investment possible in your brand and business. And by following these steps and finding the right copywriter for you, you will likely have the biggest return on investment of anything else in your business!
Enjoy the process, research efficiently, and look forward to finally having words that work for your business, speak to the right people, and move you towards your goals.
